Matriarch – Privacy Policy

Last Updated: January 1, 2025
Matriarch Health Inc., a Delaware corporation, provides a platform [for users to connect with personal coaches in the service of building habits that support improved health and wellbeing]. This Privacy Policy (“Privacy Policy” or “Policy”) explains our practices regarding the collection, use, and disclosure of information that we receive through our website located at matriarchapp.com (the “Site”), our mobile application and our communications with you (collectively, the “Services”). It also serves as a way to help you understand and exercise your privacy rights. This Privacy Policy does not apply to any third-party websites, services, or applications, even if they are accessible through our Services.

PLEASE READ THIS PRIVACY POLICY AND THE TERMS OF USE (THE “TERMS”) CAREFULLY. IF YOU DO NOT AGREE WITH THE PROVISIONS OF THIS PRIVACY POLICY OR THE TERMS, DO NOT USE OR VISIT THE SERVICE. BY USING OR VISITING THE SERVICE, YOU AGREE TO THE PROVISIONS OF THIS PRIVACY POLICY AND THE TERMS.

Revisions to this Privacy Policy
Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected. We may revise this Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we’ll notify you of those changes by posting them within the Services or by sending you an email or other notification, and we’ll update the “Last Updated” date above to indicate when those changes become effective.

Scope of the Privacy Policy
This Privacy Policy applies to all users of our Services including without limitation, site visitors and account holders (all such users of the Services including account holders and non-account holders collectively referred to as “Users”).

Information That We Collect
This section describes the different types of Personal Data we may obtain about you.
Information that You Provide Directly

  • Sign Up Information: When you sign up to create an account (including, if applicable, through any third-party account creation or verification service for login purposes), we may collect and retain certain information that can be used to identify you (“Personal Data”), including, in the case of account creation: your name and email address.

  • Profile Information: When completing your profile (including by answering our intake surveys), you may provide a variety of information, including fitness goals, activity levels, and profile information such as, dietary preferences, phone number, date of birth, gender, device information, profile photos, information about your exercise habits and goals, and coach preferences.

  • Using the Services: You may provide information to us when you use the Services, including when you record and/or submit health or fitness information (for example, physical characteristics), contact us (including communications with your coach), respond to surveys, or provide feedback about the Services. This information may include your name, email address, phone number, address, order payment information, health and fitness information, motion and other information that may relate to you or identify you. We may also collect and store health information contained in communications you send to your coach through the Services (including text messages, images and videos). We also collect any information you provide to us when you send us emails with queries, feedback, or for any other reason.

  • Purchase and Payment Information: When you make payments within the Services, we will keep records of what you purchased. We use a third-party payment processor to process payments made to us. In connection with the processing of such payments, we do not retain any personally identifiable information or any financial information such as credit card numbers. Rather, all such information is provided directly to our third-party processor, Stripe, Inc., whose use of your personal information is governed by their privacy policy, which may be viewed at https://stripe.com/us/privacy.

  • Interactive Features: If you use any of our interactive features(e.g., social media buttons) we will collect information that you might submit or make available. Information that you provide through public sharing features of the Services (which does not include one-to-one direct messages) will be treated as public information, except where contrary to applicable law.

  • Job Applications: We may post job openings and opportunities on our Services. If you reply to one of these postings by submitting your application, CV and/or cover letter to us, we will collect and use your information to assess your qualifications. We may also use this information to monitor recruitment statistics, to communicate with you, to comply with law, and as otherwise necessary for compliance, fraud prevention, and safety purposes.

  • Business Development and Partnerships. We may collect information from individuals and third parties to assess opportunities for strategic partnerships.

Information Collected Automatically

  • Information Sent by Your Device: We may collect certain information that your mobile device, laptop, or other hardware device sends when you use our Services, including but not limited to IP Address, user agent information, network and connectivity information, device identifiers, language preferences, user settings, software and operating system names and versions, hardware models, as well as other information about your use of our Services. We may also collect information from the devices and apps you connect to our Services and information from these devices and apps will be passed along to us. For example, you may connect your Apple Watch, iPhone or Apple Health account. Additionally, health information may be collected and/or inferred, including heart rate, body fat percentage, steps, exercise minutes, height and weight, or other indicators. [Before you can upload health information from Apple HealthKit to us, you must give your consent to the processing of that health information. You can withdraw your consent at any time by updating the preferences on your devices.]

  • Location Information: When you use our Services, we may collect and store information about your location by converting your IP address into a rough geo-location, by requesting precise location through your browser settings, or by collecting location data from your devices (when your settings allow us to do so).

  • Information Collected Using Cookies and other Web Technologies: Like many website and app owners and operators, we (and our partners who assist us with analytics, User research, advertising, and User support) may utilize automated data collection tools such as cookies, web beacons, and pixel tags to collect certain information from Users of our Services. These tools are used for a variety of purposes, including but not limited to User authentication, account security, delivery and measuring of advertising, analyzing site traffic and trends, and fraud prevention. Cookies are small text files that are placed on your device by a web server when you access our Services. We may use cookies to identify that you’ve logged in to the Services, to tell us how and when you interact with our Services, and to improve the performance of the Services. You have choices related to whether you want to accept (see the Your Choices section below). Please note, however, that if you don’t accept cookies, you may not be able to access all portions or features of the Services. Web beacons (also known as web bugs, pixel tags, or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the device, Web Beacons are typically embedded invisibly on web pages (or in an email). Note when we used the defined term “Cookies” in this Privacy Policy, we are referring collectively to cookies, pixel tags, beacons, and similar tracking technologies. Our use of Cookies falls into the following general categories:
  • Necessary Cookies: We use this type of Cookie to run our site, and to identify and prevent security risks. For instance, we may use these cookies to store your session information to prevent others from changing your password without your username and password.

  • Performance Cookies: We use this type of Cookie to collect information about how you use our site, monitor site performance, and improve our site performance, our services, and your experience. For example, we can use these Cookies to learn more about which features are the most popular with our Users and which ones might need some tweaks.

  • Preference Cookies: We use this type of Cookie to remember your settings and preferences, and to improve your experience on our site. For instance, we may use these Cookies to remember your language preferences.

  • Marketing Cookies: We use this type of Cookie to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of our advertising campaigns, both on our services and on other sites or mobile apps.
  • Interaction Data: We also collect information relating to the actions that you perform while logged into your account.

  • Social Media Platforms: Our Services may contain social media buttons such as LinkedIn (that might include widgets such as the “share this” button or other interactive mini programs). These features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.
Information Collected from Other Sources
We may obtain information about you from other sources, including through third-party services and organizations to supplement information provided by you. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made public via your privacy settings. Information we collect through these services may include your name, your user identification number, your user name, location, gender, birth date, email, profile picture, and your contacts stored in that service. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with information about our business, products, and Services.

Our Services may offer various tools and functionalities that allow you to provide information about your friends through our referral service; third parties may also use these services to upload information about you. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

How We Use the Information
Our primary goals in collecting information are to provide and improve our Services, to customize content and the Services for you, to administer your use of the Services (including your account, if you are an account holder), and to enable you to enjoy and easily navigate our Services. We will use your Personal Data for the following purposes:
  • Providing our Services, including to communicate with you, manage your information and accounts, and provide customer support in relation to the Services.

  • Resolving disputes, responding to inquiries, collecting and processing payments fees (as applicable) and troubleshooting problems.

  • Collecting payment.

  • Managing our everyday business needs, including, but not limited to the following activities: auditing, administration of the Services, forum management, fulfillment, analytics, fraud prevention, identity verification, and enforcement of our Terms, or to comply with applicable laws or regulations.

  • Customizing your experience and otherwise measuring and improving our content and Services.

  • Sending you relevant emails and communications (including keeping you informed about our products, offerings, and any promotional offers) that might be of interest to you. [We will not use your Personal Data to market to you, unless you have the option to opt-out of such uses)].

  • Enforcing our agreements, terms, conditions, and policies, and sending you notices and alerts.

  • Better understanding our Users’ interests, behaviors, and demographics.

  • Short-term, transient use, such as contextual customization of ads.

  • Auditing relating to interactions, transactions and other compliance activities.

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity.
We will only use your health, motion, and fitness information for the purposes of improving health management and research, and we will only do so with your express consent. We will never share this data for marketing or advertising purposes.

We may use Personal Data and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, information about the device from which you access our Services.

We may also use your information for any other purpose disclosed to you at the time we collect or receive your information, or otherwise with your consent.

Information that We Share with Third Parties
We may share information you provide us, including your Personal Data, with third parties, in the types of scenarios, and for the types of reasons described in this section.
  • Services Providers and Business Partners: We may engage third-party service providers to help us administer, provide, and improve the Services, including but not limited to the following types of partners: payment service providers, artificial intelligence service providers, web hosting providers, cloud hosting providers, fraud detection services, identity verification services, fulfillment service providers, and customer support partners. These third-party service providers will have access to your Personal Data for the purpose of performing services on our behalf. For example, we may share your Personal Data with a cloud hosting provider (for example, Google Cloud) as part of our utilization of their hosting services.

  • Healthcare Providers. We do not currently share your Personal Data with your healthcare Provider. If we offer this functionality in the future, [we will only do so with your express written consent.]

  • Other Users/Website Visitors. As described above in “Information That We Collect,” the Services allow you to share User Content publicly, including to those who do not use the Services.

  • At Your Request: We may share information about you with third parties in the event that you request we do so, for example, with other Users or groups of Users or the public if you request that or if, for instance, you use a feature that performs that type sharing function. Similarly, we may share information about you with companies offering complimentary services, promotions, or offers through our Site our Services, if you request, or consent, that we share your information.

  • Other Third Parties: We may share de-identified or aggregated data we collect from the use of the Services, including but not limited to de-identified or aggregated: transaction or investment information, location information, information about the computer or device from which you access the Services, market trends, and other analysis that we create based on the information we receive from you and other Users.

  • Our Subsidiaries and Affiliates: We share information with our corporate subsidiaries and affiliates, including parent and holding companies, for our administrative purposes, including activities such as IT management, auditing and compliance, and for them to provide services to you or support and supplement the Services we provide.

  • With Your Consent: There may be other circumstances where we will notify you of information that we seek to share with a third party not listed here, and will do so if you consent to such sharing.

  • Information Shared with Web Analytics Services Providers: We may use Influx DB and/or Grafana to gather information about how Users engage with our Site and Services.

  • Information Disclosed in Connection with Business Transactions: If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale, or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, may be disclosed or transferred to a third party acquirer in connection with the transaction.

  • Information Disclosed for Our Protection and the Protection of Others: We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate: (i) to respond to claims or other legal processes (including subpoenas); (ii) to protect our property, rights and safety and the property, rights and safety of a third party or the public in general; and (iii) to stop any activity that we consider illegal, unethical or legally actionable activity.

  • With Advertising Partners and Social Media. Your Personal Data may be shared with certain advertising partners who conduct or assist us with marketing, as well as advertising and social media partners who we allow to place cookies (or similar technology) in our Services as necessary to their provision of various services, including but not limited to ad attribution, ad placement, audience measurement, social sharing, and site analytics.
Your Privacy Rights
Based upon the laws that apply in your jurisdiction, you may have some or all of the following rights, related to your privacy and Personal Data. Please note that for each of the rights below we may have valid legal reasons to refuse your request. In such instances we will let you know if that is the case. To inquire about or to exercise any of these rights, you may contact us at support@matriarchapp.com. We will process such requests in accordance with applicable laws.
  • Access: the right to access Personal Data about you, including: (i) confirming whether we are processing your Personal Data; (ii) obtaining access to or a copy of your Personal Data; and (iii) receiving an electronic copy of Personal Data that you have provided to us, or asking us to send that information to another company (the “right of data portability”);

  • Correction: the right to request correction of your Personal Data where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your Personal Data;

  • Deletion: the right to request deletion of your Personal Data;

  • Objection: the right to request restriction of or object to our processing of your Personal Data; and

  • Withdraw Consent: the right to withdraw your consent to our processing of your Personal Data.
Your Choices
We offer you choices regarding the collection, use and sharing of your Personal Data and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services
  • Opt-Out of our Mailings: We may periodically send you free newsletters and emails that directly promote our Services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” (by following the unsubscribe instructions provided in the email you receive). We do need to send you certain communications regarding the Services and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms or this Privacy Policy or information about billing.

  • Cookies: You can opt out of the collection and use of your information for ad targeting by going here or here to limit collection through the Site, by configuring the settings on your browser, by setting preferences in the cookie consent manager service on our site, or by using cookie blocking extensions in your browser (such as Privacy Badger or Ghostery).

  • Modifying Your Information: You can access and modify the Personal Data associated with your account by sending an email to support@matriarchapp.com. If you want us to delete your Personal Data or your account, please contact us at support@matriarchapp.com with your request. We’ll take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

  • Non-Affiliate Marketing: We do not currently share Personal Data with third parties seeking to market their own products or services to our Users, unless you indicate to us your consent for such sharing.

  • Additional Choices: As discussed below, additional choices may be available to you under California law. You can learn about those choices in the specific privacy notices contained below in this Privacy Policy.
Responding to Do Not Track Signals
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. Our Site does not currently have the capability to respond to “Do Not Track” signals received from various web browsers. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

The Security of Your Information
We take reasonable administrative, physical, and electronic measures designed to protect the information that we collect from or about you (including your Personal Data) from unauthorized access, use or disclosure. When you enter sensitive information on our forms, we encrypt this data using SSL or other technologies. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail or by sending an email to you.

Data Retention
We need to retain the information you provide us in order to provide our Services, and we retain such information for as long as you maintain your account, at a minimum. We also retain certain relevant information, including transaction, location, device, and usage information, for as long as it is required to do so, in connection with regulatory, tax, insurance, legal, administrative, and other requirements. You may request deletion of your account at any time as provided above. Following such a request, we will delete the information that it is not necessary to retain. In certain circumstances, we may be unable to delete your account, such as if there is an outstanding credit or debt on your account or an unresolved dispute, ongoing investigation (e.g., for fraud or misuse), or we believe that we may be required to retain your account for legal reasons. Upon resolution of the issue preventing deletion, we will delete your account as described above. We may also retain certain information if necessary for our legitimate business interests, such as fraud prevention and enhancing Users’ safety and security. For example, if we shut down a User’s account because of security or fraud incidents, we may retain certain information about that account to prevent that User from opening a new account in the future.

Links to Other Sites
Our Services may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service or that is collected by a Third-party Service is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

Processing Information in the United States
We are headquartered in the United States and may use service providers that operate in other countries. Your Personal Data may be transferred to, and maintained on, computers located outside of your state, province, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. We strive to safeguard your information consistent with the requirements of applicable laws by taking reasonable administrative, physical, and electronic measures designed to protect the information that we collect from or about you from unauthorized access, use, or disclosure. However, no security measures are fail safe and we cannot guarantee the security of your personal information.

Our Policy Toward Children
We do not knowingly collect Personal Data from individuals under age thirteen (13). If you are under the age of thirteen (13), please do not access, use, or submit any Personal Data through our Services. If you have reason to believe that we may have accidentally received Personal Data from an individual under age thirteen (13), please email us immediately at support@matriarchapp.com and we will take steps to delete such information from our files as soon as possible.

Privacy Notice for California Residents
If you are a California resident, you have certain additional privacy rights under the California Consumer Privacy Act of 2018 (“CCPA”). Those rights are all discussed in this Privacy Notice for California Residents section of our broader Privacy Policy.
Your Rights Under the California Consumer Protection Act
The following rights (in this section) are available to California residents.
  • Right to request disclosure of information collected. You have the right to request details on the specific Personal Data we’ve collected about you during the past 12 months. We provide detailed information about the types of information we collect throughout this broader Privacy Policy, but you may also contact us directly to inquire about your Personal Data specifically, as described in this Privacy Notice for California Residents section.

  • Right to request disclosure of information shared or sold. First, we do not sell your Personal Data (or “personal information,” as used in the CCPA) within the meaning of the CCPA. That said, we do share certain data about some of our Users with service providers. This sharing is outlined in this broader Privacy Policy, as well as below. You have the right under the CCPA to contact us at any time, as described in the section below, to request this information from us.

  • Right to opt out of selling of your Personal Data. As stated above, we do not sell your Personal Data, within the meaning of the CCPA. That said, in the event that we ever do choose to sell data to third parties, we will provide a method to allow our Users to opt out of that selling, in accordance with California law.

  • Right to request deletion of data. You have the right to request deletion of your data, unless an exception applies. Examples of exceptions include when we need to keep data to meet legal obligations, detect fraud, investigate reports of abuse or other Terms violations, or fix security issues. Additionally, an exception would apply if we would be unable to provide the services that you signed up for without the data, in which case, you are free to request account deletion and cease use of the services. See more about this throughout the broader Privacy Policy. Once we’ve verified your request, we’ll delete your Personal Data (unless an exception applies) and will direct our service providers to do the same.

  • Timely response. You have the right to make two free requests in any 12-month period. We will respond to your request within 45 days, and in more difficult cases we may extend our response time by another 45 days.

  • Non-discrimination. You are entitled to exercise the rights described above free from discrimination. We will not discriminate against you because you exercise your rights. For example, we will not deny you any goods or services, charge you a different price, or provide a different level or quality of goods or services just because you exercised your rights under the CCPA.
Contacting Us (CCPA Purpose)
To make any inquiries, request, or exercise any of your rights granted under California Consumer Protection Act, you can contact us by email at support@matriarchapp.com. Please state that you are a California resident in that communication. We may need to go through a few verification steps after you reach out, but we’ll help you through that.

Information We Collect (CCPA Required Disclosure)
As we address throughout this Privacy Policy, we collect Personal Data for a range of purposes, though primarily to allow us to provide and improve our services. In the last 12 months, we have collected the following types of Personal Data about our Users. In some cases the data is provided directly by Users. In other cases it was provided by third parties, or obtained through User interaction with our services.
  • Identifiers, such as your name, mailing address, unique personal identifier, email address, IP address, username, or other similar identifiers. We primarily use these identifiers to create your account, maintain security of our services, and communicate with you.

  • Customer records information, such as credit card number or debit card number. We primarily use these types of information to facilitate transactions and payments and to communicate with our Users. (This category under CCPA overlaps with other categories.)

  • Characteristics of protected classifications under California or federal law, such as your gender, age, sexual orientation.

  • Commercial information, such as payment history and purchase history. We primarily use this type of information to keep track of User transactions and for internal business and financial recordkeeping.

  • Biometric Information, such as physiological, biological, or behavioral, characteristics that can be used to establish individual identity, and rhythms, gait patterns, or rhythms, and sleep, health or exercise data that contain identifying information.

  • Internet or other electronic network activity information, such as session logs, search history, information about your interaction with a website, application, or advertisement. We primarily use this type of information to improve our own understanding of our services.

  • Geolocation information, such as your IP address which provides a rough approximation of location, or from your mobile device’s GPS or location services, if you use the app and enable location services. We use this data primarily to understand where Users are accessing the services, and in some cases to provide more relevant advertising.

  • Sensory data, such as audio, electronic, visual, thermal, olfactory, or similar information.

  • Professional or employment-related information, such as your work history and experience. We let you provide this information if you wish to add it to your profile.

  • Inferences drawn from other personal information to create a profile about a consumer, including a profile reflecting a consumer’s characteristics, psychological trends, behavior, abilities, and aptitudes.
The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “Information That We Collect” and “How We Use the Personal Information” above, respectively.

Information Sharing (CCPA Disclosure)
In the past 12 months, we’ve disclosed the above categories of information for business purposes, or at your direction, with our service providers, affiliates, and other third parties. For instance, we share Personal Data about our Users with our data hosting and storage providers. For more details please refer to the section above entitled Information That We Share with Third Parties. We have agreements with our service providers which limit their ability to use your information and require them to ensure its confidentiality.

Updates to this CCPA Section of the Privacy Notice for California Residents
We will update this Privacy Notice for California Residents every 12 months and let you know when we’ve made updates, consistent with our Privacy Policy.
Consumer Health Data
If you live in a state with a privacy law governing Consumer Health Data please review our Supplemental Consumer Health Data Privacy Notice.

Privacy Questions
We know issues of privacy and data protection are complex. But we’re here to help in any way we can. So please contact us, via email (support@matriarchapp.com) if you have any questions about your Personal Data, our data practices, or this Privacy Policy.